GOOGLE ADS
SERVICE TO DRIVE REAL
LEADS & SALES.

No lock-in contracts.

Measurable Results

Clear Reporting

No lock-in contracts.

Measurable Results

Clear Reporting

0k
TOTAL MONTHLY AD SPEND

HOW WE BUILD HIGH-PERFORMING GOOGLE ADS campaigns

Whether you’re a startup or an established business, Google Ads delivers immediate demand and measurable growth. Our approach focuses on high-intent keywords, smart bidding, and continuous optimisation to maximise return on ad spend.

WHO THIS IS FOR

We support ecommerce brands and service businesses at every stage, from launching new Google Ads accounts to refining and scaling existing setups.

Our Focus

Is Impacto the right Google Ads agency for your business?

Google Ads can work extremely well, but only when the setup, budget, and expectations are realistic. We’re upfront about who we work best with, because that’s how we get consistent results.

Impacto is a good fit if you:

Impacto is not a good fit if you:

the top 4 things other agencies do wrong:

01.

targeting

Most agencies waste budget by showing ads to users outside the target area or without proper negative keywords to filter out irrelevant traffic.

02.

structure

Outdated or poorly organised campaign structures make optimisation difficult and lead to lower performance across ad groups.

03.

settings

Poor tracking setups — like counting clicks or page views as conversions — give false performance data and hide real results.

04.

landing pages

Generic or unoptimised landing pages limit conversion potential, with no testing or CRO strategy in place to turn visitors into leads.

this is what we do instead:

05.

targeting

We focus only on commercial-intent keywords and continually add negative keywords to remove irrelevant traffic and wasted spend.

06.

structure

Every campaign is built around a clean, simplified structure designed for easy optimisation and stronger performance across ad groups.

07.

settings

We track only meaningful conversions — ensuring accurate data, real results, and insights that actually improve return on ad spend.

08.

landing pages

We optimise landing pages to maintain high conversion rates and a seamless user experience that turns clicks into customers.

Our Google Ads optimisation framework

We don’t rely on generic setups or copy-paste strategies. Every Google Ads account we manage follows a structured optimisation framework designed to reduce wasted spend and increase conversion quality over time.

Our approach focuses on six core pillars:
1. Commercial-intent keyword mapping

We prioritise keywords that indicate buying or enquiry intent, not broad traffic that looks good on paper but never converts.

2. Campaign structure built for optimisation

Clean, logical structures make it easier to test, refine, and scale campaigns without performance breaking down.

3. Conversion tracking validation

We only track meaningful actions like enquiries, calls, or purchases. No inflated conversions from clicks or page views.

4. Negative keyword expansion

Ongoing search term analysis to remove irrelevant traffic and protect your budget as campaigns scale.

5. Bid strategy testing based on real data

We test bidding strategies deliberately, using performance signals rather than assumptions or default settings.

6. Landing page alignment and CRO feedback

We review how traffic behaves after the click and feed insights back into ads, keywords, and page improvements.

Hear What Our Clients Say

Here’s why businesses trust us with their google ads

no lock-in contracts

No long-term lock-ins or surprise costs. Our Google Ads management runs month-to-month, with performance earned through results, transparency, and ongoing optimisation - not fine print.

full transparency

You always own your Google Ads account, data, and conversions. No hidden changes or restricted access. Just clear reporting, insights, and open communication.

Proactive management

Your Google Ads campaigns are actively monitored and optimised; never left to run blind. We continuously refine bids, keywords, targeting, and ads to improve performance.

roi-driven results

We focus on outcomes that matter; efficient spend, high-intent traffic, and measurable return from Google Ads campaigns built to scale.

Learn some common answers

Learn some common answers about google ads.

about google ads.

We’ve outlined the most FAQs. 

Google Ads is not a good fit for every business. If your budget is very limited, your offer is unclear, or you are not ready to track enquiries or sales properly, results will be inconsistent. We’re upfront about this because Google Ads works best when there is enough data, intent, and flexibility to optimise over time.
Google Ads can start generating traffic immediately, but meaningful performance improvements usually happen over the first 30 to 60 days. The early phase focuses on testing keywords, ads, and targeting, then refining campaigns based on real conversion data rather than assumptions.
Yes, but the strategy needs to be tighter. In smaller NZ regions, success depends on precise location targeting, strong negative keyword use, and realistic expectations around volume. We regularly manage campaigns in lower-population areas where quality leads matter more than scale.

Yes, Google Ads can work on its own, especially for capturing immediate demand. That said, performance often improves when Google Ads is supported by SEO and clear brand positioning. SEO builds long-term trust, and GEO helps influence decisions before the click, which can improve lead quality from paid traffic.

 

For a deeper breakdown, we’ve outlined how NZ businesses typically combine Google Ads, SEO, and GEO depending on their growth stage.

We measure success based on quantitative metrics, such as enquiries, phone calls, purchases, cost per lead, and return on ad spend. Clicks and impressions are useful diagnostics, but decisions are always made using conversion data tied to real business results.

No. We don’t lock clients into long-term contracts. It’s month-to-month. If you’re happy, we keep working together. If not, you can walk away.

You do. 100%. We don’t believe in holding accounts hostage. You’ll always have full ownership and access to your data, campaigns, and results.

Right now, we don’t work with ad budgets under $500 per month. Below that, there’s simply not enough room to test, optimise, and get results.

 

With $500+ we can start building proper campaigns, adding negative keywords, testing ad copy, and actually moving the needle. The higher the budget, the more we can do.

It depends on the budget you’ve allocated for your Google Ads. The larger the budget, the more campaigns, keywords, and strategies we can put in place.

 

To give you an idea:

$1,000 – $2,000 ad spend → $600 management fee

$2,000 – $3,000 ad spend → $900 management fee

$3,000 – $4,000 ad spend → $1,200 management fee

$4,000 – $5,000 ad spend → $1,500 management fee

$5,000 – $6,000 ad spend → $1,800 management fee

$6,000 – $7,000 ad spend → $2,100 management fee

$7,000+ ad spend → Please enquire for a custom plan.

 

*Note: These are rough guidelines. Final pricing depends on how many services or products you want to target and the number of campaigns required. We’re currently not working with ad budgets under $500, as there’s often very little we can do effectively at that level.

Every business is different, but our goal is to cut wasted spend, improve targeting, and increase quality leads or sales. Many of our clients see improvements in CTR, conversion rates, and cost per conversion within the first 30 days.

That’s fine. We’ll review your current setup, restructure where needed, and start optimising straight away. Often, we can generate better results without increasing your budget.

Both. We’ve worked with local trades, professional services, and eCommerce stores across NZ and Australia. Whether you want more bookings, enquiries, or sales, we’ll build a campaign around your goals.

Our focus is on clean campaign structure, commercial-intent targeting, accurate tracking, and ongoing optimisation. We don’t lock clients into contracts, we don’t inflate conversion numbers, and we don’t rely on set-and-forget setups. Every decision is based on performance data and clear reporting.

Simple – get in touch through the form below, and we’ll book a quick call to learn about your business and goals. From there, we’ll set everything up.

Start your google ads with impacto today

Take the next step toward measurable growth with Google Ads campaigns built for performance, visibility, and scale.