This case study shows how we helped a legal services client improve their Google Ads performance by increasing conversion rate by 7 percent in just two weeks. While traffic levels were solid, the campaigns were underperforming due to low conversion rates and landing page friction. By combining Google Ads optimisation with targeted CRO improvements, we were able to turn more clicks into qualified leads quickly and efficiently.
This legal client came to us with underperforming Google Ads campaigns. While traffic was decent, the conversion rate was low, meaning they were paying for clicks but not getting enough qualified leads. The problem wasn’t just the ads – it was also the landing page experience.
To turn things around quickly, we took a combined CRO + Ads optimisation approach. Key changes included:
Within just two weeks, results were undeniable:
By focusing on both traffic and user experience, we helped this client turn more visitors into actual leads – fast.
We can help businesses turn Google into a steady stream of high-value leads.
