This case study shows how we helped a New Zealand shed kit business grow from almost no organic visibility to consistent, high-intent traffic from Google. Despite offering quality products and nationwide delivery, the business relied heavily on paid channels and struggled to attract buyers through search. Through a focused SEO strategy, we significantly increased organic clicks, impressions, and product visibility over 12 months, creating a more sustainable and scalable acquisition channel.
Monthly impressions grew from 500 to over 4,000.
Organic clicks increased from 5 to 60 per month.
Consistent improvement through long-term SEO, not short-term tactics.
Despite selling high-quality shed kits and offering nationwide delivery, the business had almost no presence in organic search. Google traffic was limited to just a handful of clicks per month, and most visibility came from branded searches or paid ads. They needed a way to attract buyers who were actively searching for shed kits, not just browsing, and to reduce long-term reliance on paid channels.
Buyer-Intent Keyword Strategy
We identified high-intent product searches such as “shed kits NZ,” “DIY garden sheds,” and “backyard office sheds,” then mapped them to the most relevant pages across the site to capture buyers ready to purchase.
On-Page & Structural Improvements
Key product and category pages were rewritten to better align with search intent. Titles, headings, and internal linking were refined, and structured data was added to improve how listings appeared in Google search results.
Technical SEO Foundation
We resolved crawl and indexation issues, improved mobile performance, and reduced page load times to ensure Google could fully access and prioritise important pages.
Local & Regional Visibility
Although the business served all of New Zealand, we introduced region-specific content and optimised their Google Business Profile to support searches like “shed kits Auckland” and “garden sheds Christchurch.”
Authority & Link Building
Relevant backlinks were built through local directories, supplier sites, and related publications to strengthen domain authority and support competitive rankings over time.
After 12 months of consistent SEO work, from May 2024 to May 2025, performance improved significantly:
Organic clicks increased from 5 to 60 per month
Monthly impressions grew from 500 to over 4,000
Product pages began ranking for competitive buyer-intent terms
This represents a 12× increase in traffic and an 8× increase in visibility, achieved without increasing advertising spend.
The business now benefits from a steady stream of organic visitors actively searching to buy, creating a more sustainable and cost-effective growth channel.
We can help businesses turn Google into a steady stream of high-value leads.
