This case study shows how we helped an Auckland-based house painting business maintain a steady flow of high-quality leads using a focused Google Ads strategy.
Despite strong workmanship and word-of-mouth referrals, enquiries dropped during off-peak seasons, creating inconsistent workloads. By tightening keyword targeting, refining landing pages, and prioritising lead quality over volume, we built a campaign that delivers reliable, high-value enquiries month after month.
Qualified enquiries from homeowners actively looking to book painting work.
Consistent Google Ads budget focused on high-intent local searches.
Efficient cost per lead for a high-ticket service business.
Even a small number of conversions delivers a strong return on ad spend.
While the business did well during peak seasons, enquiries often dried up over Winter and early Spring. Meaning an inconsistent workload and unpredictable cash flow. They weren’t looking to scale aggressively – just to maintain a steady stream of quality leads year-round and avoid the seasonal dips. The other challenge was time: the business owner was often on-site and didn’t have time to sift through poor-quality leads or manage ad campaigns manually.
We launched a focused Google Ads campaign targeting:
1. Hyper-Targeted Keywords
We focused on high-intent search terms like “house painters Auckland,” “exterior house painting,” and “full home repaint.” These are the keywords that serious buyers use.
2. Location-Based Targeting
Instead of spreading over the whole Auckland, we zoned in on high-value suburbs where larger homes and renovation budgets are the norm. This not only increased average job value but reduced travel time and inefficiencies.
3. Landing Page Optimisation
We streamlined the landing experience with a fast-loading quote form, mobile-first layout, trust signals, and clear call-to-actions. The goal: make it dead simple for busy homeowners to request a quote within seconds.
4. Conversion Tracking & Lead Quality Filters
We integrated proper tracking to measure real conversions (calls and form fills), and layered in negative keywords and ad copy filters to weed out low-value enquiries like “DIY paint” or “cheap painter.”
In May 2025:
Estimated Job Value: $20K–$60K each. When a single job is worth $20K–$60K, a higher cost per lead is a no-brainer.
Just a handful of those leads turning into clients more than pays for the ad budget 10x over.
We can help businesses turn Google into a steady stream of high-value leads.
