Social media performance in 2025 looks very different from even a year ago. Platforms are no longer rewarding what looks polished or “on-brand”, they’re rewarding what holds attention, feels human, and delivers actual quickly.
Here’s what we’re consistently seeing work best across client accounts.
For us, Instagram Reels drive the strongest engagement and most conversions. Educational and carousel-style videos tend to work the best as they provide watchers with fast value and keep their attention. Most people are looking for quick useful tips.
AI-driven feeds favour whatever holds viewers attention rather than what is solely visually pleasing. Content with strong hooks and a human touch always do better. Static branded posts don’t do well anymore.
You should stop using static promotions and corporate graphics. They have a low retention rate and social media algorithms know that. Instead, you can prioritise short videos such as founder clips, team moments, behind the scenes, product demos etc. Anything real will work.
When people communicate a message it produces the best results. Honest takes and replies always outperform brand posts. It works because it feels genuine and people can connect with that.
The best way to drive actual outcomes is with short product demos, UGC reviews, how-to content, and quick customer stories. They build trust and show proof. Static promos might look nice but almost never convert.
Social media in 2025 isn’t about doing more; it’s about doing what actually works.
Brands that focus on attention, authenticity, and usefulness are the ones seeing real results. Those still relying on static promotions and polished brand messaging are being quietly filtered out by both algorithms and audiences.
We help brands turn proven social strategies into consistent, measurable results.
