AI is starting to play a real role in conversion rate optimisation, not by replacing analysis or decision-making, but by making it faster to spot issues and opportunities. Used properly, it removes guesswork and helps teams focus on fixes that actually move performance.
Here are two AI tools we’ve found genuinely useful in CRO work.
One AI tool that’s been especially useful for conversion optimisation is Microsoft Clarity, particularly its AI-powered session summaries.
Instead of spending hours manually watching session recordings, Clarity analyses behaviour patterns for you. It highlights where users are dropping off, which sections of a page aren’t getting attention, and whether things like slow load times or missing CTAs might be hurting performance.
This makes it much easier to quickly identify issues on product and landing pages and prioritise what to fix first.
For content optimisation, we’ve also found Contentbot.ai helpful.
It generates product descriptions and content ideas that sound more natural than many other AI tools. One standout feature is its ongoing content suggestions, which are sent straight to your email. This keeps ideas fresh without adding extra workload.
The result is more engaging product pages that avoid the overly generic or “AI-written” feel you often see elsewhere.
AI adds the most value to CRO when it helps teams work faster and smarter, not when it replaces human judgement. Tools like Clarity and Contentbot don’t optimise pages for you rather they surface insights and ideas so you can make better decisions. Used this way, AI becomes a practical support layer that helps improve conversions without overcomplicating the process.
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