This case study breaks down how we helped a Tauranga-based electrician increase monthly leads from just 6 to over 40 using Google Ads, without increasing their ad budget. By tightening targeting, improving account structure, and focusing on high-intent searches, we turned underperforming campaigns into a consistent source of qualified enquiries.
A Tauranga-based electrician had been working with another agency for three months and received just 19 leads total, that’s around 6 leads per month, far below his target of 20 per month. His campaigns were filled with low-intent, broad keywords and lacked focus on customers ready to book.
We rebuilt the Google Ads account with a focus on conversion-ready traffic:
Without increasing the ad budget, we delivered:
We can help businesses turn Google into a steady stream of high-value leads.
