Despite offering high-quality coaching and resources, this New Zealand–based finance business was barely being discovered through Google. Key pages weren’t ranking, search demand wasn’t being captured, and organic traffic was not contributing meaningfully to growth.
Our role was to turn existing expertise into measurable search visibility – building a scalable SEO foundation that attracts the right audience at the moment they’re actively looking for answers.
From just 14 keywords to 56 across niche and service keywords.
Organic clicks increased every month without paid ads.
Monthly impressions grew significantly in twelve months.
Consistent improvements driven by SEO foundations, not short-term tactics.
When our client approached us in early 2024, her website had minimal organic visibility and wasn’t generating the search traction it deserved. Despite offering high-value financial education and coaching, they were getting just 3,800 monthly impressions on Google in April 2024 and ranking for only 14 keywords.
We focused on three core SEO pillars:
Technical Cleanup – Fixed indexing issues, improved site speed, and optimised for mobile usability.
Content Optimisation – Identified key topics her target audience was searching for and optimised existing pages accordingly.
Keyword Research & Expansion – Introduced new content ideas targeting long-tail keywords relevant to property education and financial independence in New Zealand and Australia.
By October 2024, monthly impressions had surged to over 22,000, representing a 5.7x increase in organic reach within just six months.
During the same period, the number of ranking organic keywords grew from 14 to 56, significantly expanding visibility across relevant search terms.
The website now consistently attracts qualified traffic from people actively searching for the topic keywords, without relying on paid ads.
We can help businesses turn Google into a steady stream of high-value leads.
