A lot of websites look good at first glance but quietly lose conversions. Most of the time, it is not because of one big issue. It is a series of small design mistakes that add friction, reduce trust, and make it harder for users to take action.
Here are the most common website design mistakes we see and how they directly impact conversions.
It can if the content feels generic or irrelevant. People want content that feels like it was written for them, not something that sounds robotic or vague.
AI can still be useful for things like SEO drafting or initial structure, but it needs to be refined to suit the audience. When content is tailored, clear, and human, it performs far better than raw AI output.
Inconsistent fonts, colours, and styling confuse users and make a site feel unprofessional. When a website lacks visual consistency, it becomes harder to trust the brand behind it.
A cohesive design helps users feel more comfortable, makes the brand more memorable, and supports stronger conversion rates.
Reviews act as social proof. Without them, potential customers may hesitate because they are unsure whether they can trust the product or service.
Even a small number of genuine reviews can reassure users and make them more likely to take the next step.
Conversions turn visitors into customers. They build trust and credibility over time. They help you get more value from the traffic you already have. They also reduce acquisition costs by making existing marketing efforts more effective.
A website does not need more traffic if it is already losing users through avoidable design mistakes.
Most conversion issues come down to clarity, trust, and usability. Small design decisions compound over time, either helping users move forward or quietly pushing them away. Fixing these common mistakes often leads to noticeable improvements without increasing ad spend or traffic.
We design and optimise websites that remove friction, build trust, and turn visitors into customers.
