Effective date: 10 August 2024
Last updated: 30 August 2025

Who we are

This website is operated by The Digital Guys. Our legal entity is The Auckland Creative Company Limited. You can contact us at info@impacto.co.nz or +64 21 152 7250.

Scope

This policy explains how we collect, use, disclose and protect personal information when you visit impacto.co.nz, make an enquiry, or become a client.

We follow the Privacy Act 2020 in New Zealand. If you are in the UK or EEA, we also comply with the UK GDPR/EU GDPR. If you are in California, we provide the disclosures required by the CCPA/CPRA.

Information we collect

Information you provide to us

• Contact details you enter in our forms, email to us, or give us by phone, such as your name, email, phone, company, website and any message. impacto.co.nz
• Client details we need to deliver services, such as billing info, account IDs, and access you grant to platforms like Google Ads or Analytics.

Information collected automatically

• Usage data like pages viewed, time on page, referring URLs and general location based on IP.
• Device and browser data, including cookie IDs.

Cookies and similar tech

We use cookies, tags and pixels to run the site, measure performance and improve marketing. You can manage non-essential cookies via our cookie banner and your browser settings.

How we use your information

We use your information to:

• Respond to enquiries and provide proposals.
• Deliver and manage our services, including reporting and account administration.
• Improve our website, content and user experience.
• Run analytics and measure marketing performance.
• Comply with legal obligations and enforce our terms.

Legal bases under GDPR

• Contract where processing is needed to provide services or respond to your request.
• Legitimate interests to run and secure our website, improve services and market responsibly.
• Consent for optional analytics and remarketing cookies where required.

Analytics, advertising and third parties

We use the following services on this site:

• Google Analytics 4 to understand site usage and improve content. IPs may be truncated.
• Google Tag Manager to manage site tags.
• Google Ads to measure conversions and run remarketing where applicable.
• LinkedIn Insight Tag and Meta Pixel may be used for audience measurement and remarketing if enabled.

These providers place cookies or similar technologies. Where local law requires consent, we will only use these after you opt in. You can opt out of interest-based ads via your ad platform settings and tools such as the NAI/DAA (US) or YourOnlineChoices (EU/UK).

Sharing your information

We may share personal information with:

• Service providers who help us host the site, send emails, run analytics, process payments or deliver work. They only process data on our instructions.
• Advertising and analytics partners as described above when you consent.
• Authorities where required by law or to protect our rights.
• Business transfers if we restructure, merge or sell assets.

We do not sell personal information for money. For California residents, some analytics or advertising disclosures may be considered “sharing” for cross-context behavioural advertising. See “Your rights” below to opt out.

International transfers

We may transfer personal information outside New Zealand. Where we do, we use appropriate safeguards, such as Standard Contractual Clauses, and only where the recipient provides comparable protections.

Data retention

We keep personal information only as long as needed for the purpose collected, to meet legal requirements, and to resolve disputes. Typical retention periods are:

• Enquiry emails and CRM records: up to 24 months after last contact.
• Client and billing records: 7 years to meet accounting obligations.
• Analytics data: 14 to 26 months, depending on platform settings.

Your rights

New Zealand

You can request access to, and correction of, your personal information. If you are unhappy, you can complain to the Office of the Privacy Commissioner.

UK/EEA

Subject to conditions, you may have the right to access, rectification, erasure, restriction, portability and objection. Where processing is based on consent, you can withdraw consent at any time.

California

You may have the right to know, delete, correct, and to opt out of the sale or sharing of personal information. We do not use or disclose sensitive personal information for purposes that require a “limit use” link.

To exercise any of these rights, contact us at info@impacto.co.nz. We will verify your request and respond within the required timeframe. impacto.co.nz

Children

Our services are for businesses. We do not knowingly collect personal information from children.

Security

We use administrative, technical and organisational measures that are appropriate to the risk, including access controls, encryption in transit where applicable, and least-privilege account practices. No method is 100% secure, so we cannot guarantee absolute security.

Links to other websites

Our site may link to third-party websites. Their privacy practices are their own. Review their policies before providing personal information.

Changes to this policy

We may update this policy from time to time. The “Last updated” date shows when the latest changes took effect. Significant changes will be highlighted on this page.

Contact us

If you have questions or requests about this policy or your personal information, contact:

Impacto
Email: info@impacto.co.nz
Phone: +64 21 152 7250
Legal entity: The Auckland Creative Company Limited.