No lock-in contracts.
Measurable Results
Clear Reporting
Whether you’re a startup or an established business, SEO delivers long-term visibility, trust, and sustainable growth. Our approach focuses on building strong technical foundations, relevant content, and measurable results that compound over time.
We build strong technical and structural foundations that support sustainable rankings, crawlability, and long-term organic growth.
SEO is one of the strongest long-term growth channels available, but it isn’t the right starting point for every business or every situation. The decision depends on timing, budget, competition, and how quickly you need results.
For NZ businesses, SEO works best when you’re aiming to build consistent inbound demand over time rather than relying on short-term campaigns. It’s especially effective for service businesses, ecommerce brands, and professional services that want predictable lead flow without paying for every click.
In many cases, SEO performs best when it’s part of a broader strategy, working alongside Google Ads and other channels rather than replacing them entirely.
If you’re weighing up SEO against other channels, we’ve broken down how Google Ads, SEO, and Generative Engine Optimisation work together for NZ businesses, and when each approach makes the most sense.
Appear prominently in search results and attract users actively searching for your products or services.
Build credibility with both users and search engines by consistently appearing for relevant, high-intent queries.
Optimise site speed, structure, and navigation to keep users engaged and turn visits into enquiries or sales.
SEO compounds over time, delivering sustainable traffic and protecting your visibility against competitors.
I’d been looking for a good company to help with digital marketing for my business, and came across these guys over 4 years ago. I’m still with them. Their knowledge of SEO, website diagnostics and development and Google Ads has taken my business to another level. Caleb and Mauricio really know their stuff. I highly recommend them and have already started telling other business owners they need these guys. I’ll definitely be keeping them on for years to come. Thanks, both!
I have had the pleasure of working with Mauricio and Caleb over the past three months, and I must express my utmost satisfaction with the outstanding SEO results they have delivered. Thanks to their expertise, we are now ranking number 1 for several keywords. I highly recommend their services to anyone seeking top-notch SEO solutions on Google. The level of professionalism and effectiveness they bring to the table is truly commendable.
Caleb and Mauricio are incredibly helpful and knowledgeable, always available to help and answer my questions. We've experienced significant growth with Google Ads since working with them. They explain each strategy they implement and offer guidance on industry best practices. I highly recommend this digital marketing agency. Thank you!
I can't recommend Mauricio enough. My Google Ad's were floundering, so I asked Mauricio to review and manage my account. He did an extremely thorough review, and proposed a new campaign set-up that has since been bringing in lots of traffic and conversions. He is very quick on turn-around time, very knowledgeable and open to any questions or suggestions I have. Highly recommend.
These guys really do treat your business like their own. Caleb and Mauricio have fantastic communication skills and are always available when you need them most. They have been totally committed to making sure every angle is covered and optimised on my website looking at all aspects and opportunities possible to grow my business. They are also my "IT " heros. I highly recommend giving them a go no matter how big or small your digital needs are. I have no doubt they will be able to help you.
No long-term lock-ins or surprise costs. Our SEO work runs month-to-month, with progress earned through results, transparency, and consistent delivery; not fine print.
You’ll always own your accounts, data, and assets. No hidden fees, no withheld access - just clear reporting and open communication.
Your SEO is actively monitored and refined, not set and forgotten. We continuously review rankings, technical health, and content performance to keep your site moving forward.
We focus on outcomes that matter -sustainable traffic growth, stronger visibility, and higher-quality leads from organic search.
We’ve outlined the most FAQs.
SEO, or ‘Search Engine Optimisation,’ enhances your website’s visibility in search results, driving organic traffic without direct costs. Its main goal is to connect your business with users actively searching for your products or services.
Key SEO benefits:
Increased organic traffic: Attracts users interested in your business.
In summary, SEO is crucial for attracting traffic, generating leads, and boosting sales sustainably.
SEO is like a personal trainer for your website, helping it rank better on search engines like Google and attract more visitors. Here’s how it works:
Interested in improving your SEO? Book a meeting with one of our strategists!
SEO takes time to show results, typically 6 to 10 months. If your website is in good shape, changes may come sooner; neglected sites may take longer. Initially, SEO focuses on keyword optimisation and content updates. Over time, you’ll see gradual improvements in rankings and traffic. The process requires ongoing effort for long-term success. Patience and consistency are key, as SEO builds momentum to deliver lasting results.
It depends on what you want and how quickly you want to achieve those goals. A basic plan includes ongoing onsite optimisation and technical SEO fixes, two location pages, two blog posts, and one backlink per month, costing around $700 per month. Prices may vary depending on the number of pages you’d like us to create and the number of backlinks to acquire.
We adapt to your budget based on your needs and market competition. Contact us to schedule a strategic meeting and assess the cost of your project.
White SEO follows search engine rules, focusing on quality content and ethical practices for long-term success. Black SEO, on the other hand, uses shortcuts like keyword stuffing and fake backlinks for quick results, but it can lead to penalties.
In short, white SEO builds your website’s future with integrity, while black SEO risks your site’s reputation. At IMPACTO, we only offer white SEO to protect your site from search engine penalties.
Are you ready to get started? Contact us now!
SEO is a better choice when you’re focused on long-term growth and want to build sustainable visibility without paying for every click. Google Ads is more suitable when you need immediate traffic or leads. Many NZ businesses use Google Ads early to generate demand, then invest in SEO to lower acquisition costs over time.
Yes, SEO can work on its own, but it takes time. For businesses that can wait several months for results, SEO can become a primary lead channel. For faster growth, SEO is often paired with Google Ads so you can capture demand while organic visibility builds.
Yes. SEO still plays a critical role, but its purpose is evolving. Strong SEO foundations help search engines and AI systems understand your business, your services, and your authority. Well-structured SEO content increases the chances of being surfaced in both traditional search results and AI-generated answers.
SEO can be very effective for small NZ businesses, particularly those serving specific regions or niches. Local SEO, service-based keywords, and targeted content often outperform broader national campaigns when budgets are limited.
SEO works best as part of a wider digital strategy. It supports Google Ads by improving landing page quality and conversion rates, and it complements content marketing and Generative Engine Optimisation by building authority and trust over time.
Take the next step toward sustainable organic growth with an SEO strategy built for visibility, trust, and long-term results.
