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Google Ads can be one of the most powerful tools for growing your business — but only if it’s managed the right way. At Impacto, we’ve built our approach around honesty, clarity, and results you can actually measure.
We’re not a big agency. We’re a small, hands-on team that believes in doing digital marketing the right way: we partner with you to make sure every dollar you spend on Google Ads works harder for your business.
This client saw purchases jump to 466 sales with a total conversion value of 66.4K, while actual ROAS climbed to 1,156%. By restructuring campaigns, refining targeting, and improving creative, we scaled both sales volume and return without reducing efficiency.
Conversion rate jumped 155% for one of our clients in the fashion industry.
We refined product pages, boosted site speed, and simplified the purchase journey – leading to more conversions across every channel, not just Google Ads.
We generated 611 additional conversions and 4.65K clicks, while lowering cost per conversion to just $2.90 (down by $1.38).
By optimising campaign structure and targeting, the client gained more qualified leads without any increase in budget.
We helped generate 273 conversions with a total ad spend of $8.78K, bringing the average cost per lead down to just $32.17. By refining location targeting, optimising ad copy, and improving bidding strategies, we delivered a steady flow of qualified enquiries at an efficient cost.
Here’s a snapshot from one of our Australian clinic clients. In just one month, their campaigns generated over 170 new enquiries with a return on ad spend of 1,315% — delivering nearly $40K in booked value from only $3K in ad spend.
We helped this caffeine supplements brand generate 167 sales with a total conversion value of $26.1K, achieving a ROAS of 1,003%. Through refined audience targeting, optimised product ads, and smarter campaign structure, we drove steady sales growth while maintaining strong efficiency.
This client saw enquiry volume climb to 35 high-value leads, while cost per conversion dropped by $70 to just $34.71. With a total spend of $1.21K, the campaigns created a pipeline of potential bookings worth tens of thousands each.
This client saw enquiry volume surge to 109 conversions. Average CPC also fell to $1.18, improving overall efficiency and lead quality.
By refining campaign structure, tightening targeting, and optimising ad copy, we scaled enquiries at a lower cost and delivered a steady flow of new customers for this local electrician.
Our client saw enquiry volume surge to 205 conversions, while cost per conversion averaged just $14.84. The campaigns delivered a strong stream of high-quality leads at scale.
We restructured campaigns, refining targeting, and optimised creative to reduce lead costs while increasing volume.
No surprise charges or lock-in contracts. We work on month-to-month agreements and earn your trust through results, not fine print.
You’ll always own your accounts, data, and assets. No hidden fees, no withheld access—just clear reporting and open communication.
Your campaigns are actively monitored and optimised—never left to run blind, switched off without notice, or mismanaged.
Most ads fail – not because of Google, but because they’re not built to convert. That means wasted spend, poor targeting, and missed opportunities.
Most ads fail — not because of Google. Because they’re not built to convert.
Most ads fail — not because of Google. Because they’re not built to convert.
Most ads fail – not because of Google, but because they’re not built to convert. That means wasted spend, poor targeting, and missed opportunities.
Love working with these guys. For people who live in data, algorithms, code and other things that I have little knowledge in, they speak plain English, create content that is working for us and are very responsive and approachable.
Highly recommend.
I’d been looking for a good company to help with digital marketing for my business, and came across these guys from The Digital Guys over 4 years ago. I’m still with them. Their knowledge of SEO, website diagnostics and development and Google Ads has taken my business to another level.
Caleb and Mauricio really know their stuff. I highly recommend them and have already started telling other business owners they need these guys. I’ll definitely be keeping them on for years to come. Thanks, both!
Mauricio and team have transformed our Google Ads and we’re getting SQLs for the first time. They’re easy to work with, do a thorough job and always look for ways we can improve. They know their stuff, are much better than other agencies we’ve tried and I highly recommend them.
I have had the pleasure of working with Mauricio and Caleb over the past three months, and I must express my utmost satisfaction with the outstanding SEO results they have delivered. Thanks to their expertise, we are now ranking number 1 for several keywords. I highly recommend their services to anyone seeking top-notch SEO solutions on Google. The level of professionalism and effectiveness they bring to the table is truly commendable.
Caleb and Mauricio are incredibly helpful and knowledgeable, always available to help and answer my questions. We’ve experienced significant growth with Google Ads since working with them. They explain each strategy they implement and offer guidance on industry best practices. I highly recommend this digital marketing agency. Thank you!
I can’t recommend Mauricio enough. My Google Ad’s were floundering, so I asked Mauricio to review and manage my account. He did an extremely thorough review, and proposed a new campaign set-up that has since been bringing in lots of traffic and conversions. He is very quick on turn-around time, very knowledgeable and open to any questions or suggestions I have. Highly recommend.
These guys really do treat your business like their own. Caleb and Mauricio have fantastic communication skills and are always available when you need them most. They have been totally committed to making sure every angle is covered and optimised on my website looking at all aspects and opportunities possible to grow my business.
They are also my “IT ” heros. I highly recommend giving them a go no matter how big or small your digital needs are. I have no doubt they will be able to help you.
Check out some of our clients’ frequently asked questions about Google Ads and our Google Ads services. If you can’t find the answer you’re looking for in the section below, feel free to reach out to us!
No. We don’t lock clients into long-term contracts. It’s month-to-month. If you’re happy, we keep working together. If not, you can walk away.
You do. 100%. We don’t believe in holding accounts hostage. You’ll always have full ownership and access to your data, campaigns, and results.
Right now, we don’t work with ad budgets under $500 per month. Below that, there’s simply not enough room to test, optimise, and get results.
With $500+ we can start building proper campaigns, adding negative keywords, testing ad copy, and actually moving the needle. The higher the budget, the more we can do.
It depends on the budget you’ve allocated for your Google Ads. The larger the budget, the more campaigns, keywords, and strategies we can put in place.
To give you an idea:
$1,000 – $2,000 ad spend → $600 management fee
$2,000 – $3,000 ad spend → $900 management fee
$3,000 – $4,000 ad spend → $1,200 management fee
$4,000 – $5,000 ad spend → $1,500 management fee
$5,000 – $6,000 ad spend → $1,800 management fee
$6,000 – $7,000 ad spend → $2,100 management fee
$7,000+ ad spend → Please enquire for a custom plan.
*Note: These are rough guidelines. Final pricing depends on how many services or products you want to target and the number of campaigns required. We’re currently not working with ad budgets under $500, as there’s often very little we can do effectively at that level.
Every business is different, but our goal is to cut wasted spend, improve targeting, and increase quality leads or sales. Many of our clients see improvements in CTR, conversion rates, and cost per conversion within the first 30 days.
That’s fine. We’ll review your current setup, restructure where needed, and start optimising straight away. Often, we can generate better results without increasing your budget.
Both. We’ve worked with local trades, professional services, and eCommerce stores across NZ and Australia. Whether you want more bookings, enquiries, or sales, we’ll build a campaign around your goals.
Simple – get in touch through the form below, and we’ll book a quick call to learn about your business and goals. From there, we’ll set everything up.
IMPACTO DIGITAL AGENCY
