How We Turned a Brochure Website Into a Lead-Generating Landing Page for MPF Inspections Group
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Here's what we changed:
Put Social Proof Front and Centre
MPF had 242 five-star Google reviews, but the old site barely showed them. A single testimonial sat halfway down the page in a slider most people never saw. We added the Google rating badge to the hero, a full review strip near the top, and a personal quote from Michael. Visitors now see that hundreds of Melbourne buyers have trusted MPF before they’ve scrolled at all.
Made the Credentials and Selling Points Impossible to Miss
Michael’s 40+ years as a registered builder is MPF’s biggest selling point, but it was buried in a paragraph, and the page said MPF managed “inspections of all matters”, which tells a buyer nothing. We pulled the proof into a bold stats bar (3,800+ Victorian customers, 40+ years of experience, 100% independent advice), added a Meet Michael section, the As Featured On CTV+ mention and partner logos, and spelled out what makes MPF different: detailed photographic reporting, plain-English explanations and support beyond the report itself.
Made It Effortless to Call or Book
On the old site, anyone ready to book had to scroll to the very bottom to find a form, and the phone number was easy to miss. We moved a short “Get Free Inspection” form into the hero and built a sticky header with a bright Book an Inspection button and a highlighted call button that stays visible as you scroll. Whether someone wants to fill in a form or talk to Michael before a settlement deadline, they’re one tap away on every part of the page.
Gave Every Service a Clear Path and Explained the Process
The old service grid was just photos and titles. We turned each one into a card with a short description and its own call to action, so buyers, builders and pool owners can jump straight to the right page. We also added a simple four-step process showing exactly what happens after someone enquires, removing the uncertainty that stops people booking.
Built It to Rank on Google and in AI Search
Behind the design, we restructured the content and headings around the services people actually search for, added FAQ content that answers real buyer questions, and set up the technical foundations so Google and AI tools like ChatGPT and Google’s AI Overviews can understand and recommend MPF. We then rebuilt the Google Ads campaigns to send paid traffic to pages designed to convert it.
What It All Adds Up To
By putting reviews, credentials and clear selling points up front, and making it effortless to call or book, we turned the site into MPF’s best salesperson. Combined with better Google Ads, SEO and AI search visibility, more of the right people are finding MPF and more of them are booking.
Same expert, same services. A website that finally shows it.
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