Aboutus
We're a team of two who have worked across large agencies and as freelancers. In 2021, we started Impacto to fix the problems we kept seeing from the client side.
We help businesses grow through integrated digital strategy – combining SEO, AI Search Optimisation, paid media, and high-performing websites. Our focus isn't just visibility, but systems that consistently generate leads, sales, and measurable growth.
Meet the team
By keeping our team small, we stay hands-on, responsive, and focused on what actually matters: clear strategy, honest advice, and work that delivers results.
Mauricio leads growth strategy, combining brand positioning, search strategy, and long-term digital planning to help businesses scale sustainably.
Caleb specialises in performance marketing, AI-aligned SEO, and conversion-focused digital systems that turn traffic into measurable revenue.
How we work
Measurable results
Our work is guided by performance, clarity, and outcomes – with decisions backed by data, not guesswork.
Transparent delivery
Clear reporting, open communication, and full account ownership. You always know what's being done and why.
Long-term partnerships
We work best with businesses looking for sustainable growth, ongoing improvement, and a long-term digital partner.
Strategic execution
We deliver focused digital strategies across web, SEO, and paid media, tailored to each client's goals and stage of growth.
Who we work with
We work best with businesses that want clarity, structure, and measurable growth. If you already have traffic, leads, or ad spend, and want it to perform better, that's where we do our best work.
Medium-sized businesses in New Zealand and Australia.
Service businesses, SaaS and eCommerce brands with existing demand.
Teams investing in Google Ads, SEO, or paid social and wanting better returns.
Businesses that care about clean tracking, attribution, and decision-making.
Teams that value transparency, clear communication, and flexibility.
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